Over the course of the next few decades, AI will permeate every industry on the planet. Improvements in the AI environment are reflected in recent tendencies in AI-driven robotics. Changes in how businesses view, use, and invest in artificial intelligence are a clear indication of this shift. Businesses may want to consider using AI marketing to produce leads and conversions because of the clear advantages it delivers, such as having complete, transparent, accurate, pertinent, constant and fast data. The AI-generated programs will, more or less, supply the information essential to expanding marketing activities. Now that AI is more readily available, many businesses are using it in their advertising campaigns. There are many ways in which artificial intelligence might improve marketing and advertising, and businesses that embrace AIdriven strategies will undoubtedly see increased success. In order to strengthen customer relationships and accomplish marketing objectives, businesses can benefit from using AI to customize content, improve campaigns, and enrich the consumer experience.

The use of AI technology in the hospitality sector is revolutionizing how hoteliers conduct business by increasing the potential for a seamless guest experience, accelerating growth, and maximizing revenue. Hence, this chapter looks at changes brought about by AI on the tourist industry's focus on customer service and the hospitality industry in emerging economies. AI is used in hospitality via chatbots; data analysis; a wide range of languages; effectiveness and automation; voice-activated functions; easy reservations; and hyper-dynamic pricing. On AI on customer work history in the hotel and tourist sector, the following were discovered from literature: applying intelligence to improve business procedures; contacting and talking to clients; responding to comments from our clients; understands customers language; customers self-service; information; reservation, and checking out; fuels the visitor's journey/experience; provide better service; enhance the reservation process; make predictions; teamwork; and consistently provide for the needs of guest/customers; and customer loyalty; customer issues resolution; analyzing the competition; predictive segmentation; projecting occupancy; improved productivity and effectiveness; visitors/guest satisfaction; easy and efficient reservations; proactive servicing; personalization of customer service; AI helps the promotion/marketing of hospitality sector; monitoring of brand or company; paperless or electronic registration; safety enhancements; better customer interactions; and accurate forecasts. Finally, AI and the future of hospitality are contingent on: Assimilation into the Internet of Things; greater participation; increased scope for customization; best experiences; and VR and AR. It was concluded that indeed, the hotel business is predicated on satisfying customers and meeting their ever-evolving needs. Therefore, AI will fundamentally alter the hotel sector. 

Machine Learning (ML) has an impact on many facets of life, and it manifests itself in the shape of intelligent devices and intelligent applications, which are designed to analyze and anticipate customer behavior, requirements, and preferences in order to provide tailored experiences. The purpose of this chapter was to investigate the effect of ML on marketing in general. It has been found in previous studies that ML impacts on consumer response, customer relationships, consumer preference, social media marketing, etc. In addition, ML automates jobs, reduces expenses, and improves workflows. A detailed overview of existing academic research is provided in this study, which covers the present and emerging applications of ML within marketing.

The goal of this chapter is to shed light on how AI is being used in financial and accounting contexts. The rise of AI is having a profound effect on the accounting and financial industries, just as it has on every other sector of the economy. The best approach for financial experts and their businesses to remain successful and engage the coming generations of workers and consumers is to use AI-enabled tools for accounting and finance. The era of AI and robotics is just beginning. However, technological advancements mean that more and more accounting aids are becoming accessible. Saving money, getting more done, and having more reliable data are all possible thanks to AI. In addition, it provides accuracy to businesses during the employment process. Laborious and mundane accounting tasks may be eliminated. In conclusion, AI has had a spectacular effect on the bookkeeping and finance business, shifting attention away from mundane tasks like payroll and toward more cutting-edge methods. 

The purpose of this chapter is to look at the implications of AI for HR administration. Using AI in human resources is not novel. But as the technology advances, it is gradually integrated into more and more tools and programs. AI has the ability to increase productivity and speed up the decision-making process, but it also presents serious moral concerns. Recruiting, initial orientation, instruction, and continuing analytics have all been simplified thanks to AI. Data-mining an organization's HR system with AI can reveal which staff members are most likely to leave, allowing for more targeted efforts to retain them. To back up the organization's commercial plans, AI will additionally assist to discover gaps in skills and expertise. There is no doubt that AI has the potential to improve processes and increase output. HR departments everywhere can benefit greatly from this tech's ability to track and analyze employee actions and habits. Companies today are embracing technology advancements in order to compete in today's intricate market.

The hospitality and tourism industry has recently undergone a profound transformation driven by information and communication technologies developments thanks to innovations in Artificial Intelligence and its tools. However, although the literature on AI and tourism is growing, scientific research on these themes is still fuzzy and fragmented. This study’s objective is to provide an overview of the literature state-of-the-art related to sustainable tourism and technological innovations, offering insights for further advancing this domain. I employ a comprehensive review of websites, articles, books, chapters, and cases collected from Web of Science and Scopus databases.

The current digital revolution is increasingly centered on the digital transformation and the related AI operations. The business and industrial settings have yet to feel its full effects, problems, and opportunities. Here, innovation is what really drives success in the business world. However, innovation is now an essential outlook that ought to be ingrained in every employee and all operations of a company to maximize its potential for success and the satisfaction of its people. In this light, the proliferation of AI in corporate settings appears to be altering the ways in which businesses generate and oversee new ideas. It has helped to progress a wide variety of sectors, including the financial sector, the education sector, the transport industry, and others. This report set out to add to the growing body of research on artificial intelligence's impact on corporate creativity. As this chapter made clear, scientific and technological progress is accelerating, with AI serving as the main attraction. Understanding innovation leadership is about the fact that data is growing exponentially. It is argued that, in general, AI systems can relieve managers of technical and time-consuming research while simultaneously improving processes for creativity. This frees up managerial time and energy to devote to imaginative approaches to issue handling and the growth of new forms of innovation. This research is novel because it seeks to add spark based on information about the potential effects of AI on the creative process.