Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind

Author(s): Alex Gofman and Howard R. Moskowitz

DOI: 10.2174/978160805284411201010448

End Note

Pp: 448-450 (3)

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Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind

End Note

Author(s): Alex Gofman and Howard R. Moskowitz

Pp: 448-450 (3)

DOI: 10.2174/978160805284411201010448

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