Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind

Author(s): Alex Gofman

DOI: 10.2174/978160805284411201010352

Introduction to Mind Genomics®

Pp: 352-354 (3)

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Abstract

SHS investigation development is considered from the geographical and historical viewpoint. 3 stages are described. Within Stage 1 the work was carried out in the Department of the Institute of Chemical Physics in Chernogolovka where the scientific discovery had been made. At Stage 2 the interest to SHS arose in different cities and towns of the former USSR. Within Stage 3 SHS entered the international scene. Now SHS processes and products are being studied in more than 50 countries.

Abstract

It’s almost impossible to imagine the scale, cost and labor Involved in the human genome mapping projects. A similar scale effort to map the human mind would be even more complex, as people’s mind-sets are more individual. In this chapter, we discuss the new science called Mind Genomics® and how it can be employed in a number of subject areas.

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