Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind

Author(s): Maximo Gacula Jr.

DOI: 10.2174/978160805284411201010158

Sensory Optimization in Research and Development

Pp: 158-183 (26)

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Abstract

SHS investigation development is considered from the geographical and historical viewpoint. 3 stages are described. Within Stage 1 the work was carried out in the Department of the Institute of Chemical Physics in Chernogolovka where the scientific discovery had been made. At Stage 2 the interest to SHS arose in different cities and towns of the former USSR. Within Stage 3 SHS entered the international scene. Now SHS processes and products are being studied in more than 50 countries.

Abstract

The advantages and pitfalls of sensory optimization are outlined in this paper. The response surface design is presented in terms of application to optimization studies. These studies are done by research and development. They deal with issues such as the role of ingredients in a product formulation and the discovery of optimal combinations of these ingredients that generate the desired sensory properties. Contour maps developed from the experiment illustrate how to discover the best ingredient combinations and how to avoid extrapolating beyond the range tested in the actual experiment.

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