Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind

Author(s): Alex Gofman and Howard R. Moskowitz

DOI: 10.2174/97816080528441120101000x

List of Contributors

Pp: x-xi (2)

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Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind

List of Contributors

Author(s): Alex Gofman and Howard R. Moskowitz

Pp: x-xi (2)

DOI: 10.2174/97816080528441120101000x

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