Cite this chapter as:

Alex Gofman, Howard R. Moskowitz ;

List of Contributors, Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind (2012) 1: x. https://doi.org/10.2174/97816080528441120101000x

DOI https://doi.org/10.2174/97816080528441120101000x

Publisher Name Bentham Science Publisher