Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind

Author(s): Alex Gofman and Howard R. Moskowitz

DOI: 10.2174/9781608052844112010100iv

Preface

Pp: iv-ix (6)

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Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind

Preface

Author(s): Alex Gofman and Howard R. Moskowitz

Pp: iv-ix (6)

DOI: 10.2174/9781608052844112010100iv

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