Cite this chapter as:

Alex Gofman, Howard R. Moskowitz ;

Preface , Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind (2012) 1: iv. https://doi.org/10.2174/9781608052844112010100iv

DOI https://doi.org/10.2174/9781608052844112010100iv

Publisher Name Bentham Science Publisher