Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind

Author(s): Yoram (Jerry) Wind

DOI: 10.2174/97816080528441120101000i

Foreword

Pp: i-iii (3)

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Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind

Foreword

Author(s): Yoram (Jerry) Wind

Pp: i-iii (3)

DOI: 10.2174/97816080528441120101000i

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