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SHS investigation development is considered from the geographical and historical viewpoint. 3 stages are described. Within Stage 1 the work was carried out in the Department of the Institute of Chemical Physics in Chernogolovka where the scientific discovery had been made. At Stage 2 the interest to SHS arose in different cities and towns of the former USSR. Within Stage 3 SHS entered the international scene. Now SHS processes and products are being studied in more than 50 countries.
Abstract
In this chapter we extend the idea of segmentation and typing individuals to a bigger picture. Rather than creating one specific study dealing with a single topic, we create parallel studies for many different, but related topics. We believe that such an approach is not only possible but feasible, and in the age of the Internet, absolutely straightforward. In this chapter we demonstrated how data from experiments on the shopping experience can be converted to segments, and those segments transformed into mental genotypes.
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Authors:Bentham Science Books