People, Preferences & Prices: Sequencing the Economic Genome of the Consumer Mind

Author(s): Eugene Galanter, Howard Moskowitz and Matthias Silcher

DOI: 10.2174/978160805249311101010173

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The Big Bow Wow and the Little Meow: The Dollar Value of the Veterinary Experience

Pp: 173-183 (11)

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Abstract

SHS investigation development is considered from the geographical and historical viewpoint. 3 stages are described. Within Stage 1 the work was carried out in the Department of the Institute of Chemical Physics in Chernogolovka where the scientific discovery had been made. At Stage 2 the interest to SHS arose in different cities and towns of the former USSR. Within Stage 3 SHS entered the international scene. Now SHS processes and products are being studied in more than 50 countries.

Abstract

In this chapter we explore the nature of what makes a pleasant experience, looking at the initial visit to the veterinarians. We found clear and meaningful information about what clients want, and what interests them. However, just because a client finds something interesting does not mean that the client will pay for it.

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