People, Preferences & Prices: Sequencing the Economic Genome of the Consumer Mind

Author(s): Eugene Galanter, Howard Moskowitz and Matthias Silcher

DOI: 10.2174/978160805249311101010121

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'Just So Happy Can a Poor Boy be - That is Why I Love You so'

Pp: 121-128 (8)

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Abstract

SHS investigation development is considered from the geographical and historical viewpoint. 3 stages are described. Within Stage 1 the work was carried out in the Department of the Institute of Chemical Physics in Chernogolovka where the scientific discovery had been made. At Stage 2 the interest to SHS arose in different cities and towns of the former USSR. Within Stage 3 SHS entered the international scene. Now SHS processes and products are being studied in more than 50 countries.

Abstract

Looking at our happiness experiment we can summarize what we earned in three points: It’s clear that we can investigate happiness by putting together vignettes and having people respond. People clearly differentiate the different vignettes. There are certainly differences among the elements. The big players are job loss and salary. Happiness versus salary is fairly flat. Happiness/unhappiness versus job loss is fairly steep. Money may not lead to happiness, but job stability probably does.

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