People, Preferences & Prices: Sequencing the Economic Genome of the Consumer Mind

Author(s): Eugene Galanter, Howard Moskowitz and Matthias Silcher

DOI: 10.2174/978160805249311101010103

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The Price of Grace: Donations, Charities, and the Mind

Pp: 103-120 (18)

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Abstract

SHS investigation development is considered from the geographical and historical viewpoint. 3 stages are described. Within Stage 1 the work was carried out in the Department of the Institute of Chemical Physics in Chernogolovka where the scientific discovery had been made. At Stage 2 the interest to SHS arose in different cities and towns of the former USSR. Within Stage 3 SHS entered the international scene. Now SHS processes and products are being studied in more than 50 countries.

Abstract

In this chapter we will look how to understand the mind of the donor in the same way that we understand other economic aspects. The principles are the same. The most exciting thing, however, is that we now have a tool to better understand the donor’s mind, in terms of exactly what to say, and how much that statement is likely to be worth.

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