Internet of Things and Marketing Mix

A genuine innovation for companies is the Internet of Things. Contemporary business sectors can be totally transformed by tiny gadgets with strong algorithms at their core, which can lower costs, boost productivity, and eliminate dangers. This chapter's goal is to review the body of research on the connection between the Internet of Things and the marketing mix. Today's businesses have access to a multitude of instruments and platforms that have improved our ability to communicate with clients (promotion) and link them with the goods and services (place), price, products, people, and physicals that will improve their lives. The success of our campaigns is still, nonetheless, firmly rooted in the four fundamental marketing tenets of product, pricing, place, and promotion. Effective marketers have the ability to combine these concepts with strategies like the ones listed above to get the consistent, lucrative results that their companies require.

Keywords: Internet of things, Marketing mix, Product, Price, Promotion, Place.