Promotion and the Internet of Things

This chapter seeks to examine the potential effects of the Internet of Things (IoT) on the marketing and advertising strategies employed by firms to promote their products and services. The Internet of Things (IoT) has evolved as a novel paradigm for the future iteration of the Internet. The Internet of Things (IoT) involves the connection of a vast number of devices to the Internet, resulting in a significant data repository that can be utilized by a variety of applications. The future trajectory of the Internet is anticipated to involve the integration of diverse gadgets, establishing connections between physical items and digital elements, thereby expanding the boundaries of the global network. The Internet of Things (IoT) is a contemporary concept that pertains to items endowed with digital capabilities, enabling them to establish communication through the Internet. It is widely regarded as an integral component of the future Internet landscape.

Keywords: Advertising, Firm, Internet of things, Internet, Promotion, Technology.