Abstract

The implementation of a marketing mix is vital in order to enhance partner satisfaction and ensure the consistent delivery of high-quality products in sufficient quantities. The tool in question is utilized to assess the degree of achievement in marketing endeavors, encompassing elements such as product. Yet less is done conceptually on how IoTs affect product management. Hence, this chapter reviews the extant literature on the aspects of the product that IoT impacts. The primary objective of IoT technologies for enterprises is to address market needs and demands while also generating demand through the provision of a distinctive and satisfactory customer experience. The benefits include customer engagement, product innovation, exposing the utilization of the product, quality control, quality of products and services, product style, the provision of after-sales service, the product line length within the realm of IoTs commerce, various stock-keeping units (SKUS), the fulfillment of customer demand, and the breadth of firms’ portfolio. Consequently, it is anticipated that this technological advancement will contribute to a prosperous period for brands.