Abstract

The chapter titled “The Role of Social Media in Business Process Innovation” discusses the significant impact of social media networks on contemporary commercial processes. Social media, as a rapidly evolving and collaborative platform, has developed beyond its primary goal of connecting people to become a critical instrument in fostering innovation in business operations. This chapter analyzes the manner in which corporations employ social media to facilitate immediate communication, boost customer interaction, and acquire significant knowledge through data analytics. We evaluate various case studies that indicate how the integration of social media has resulted in better efficiency, increased innovation, and a competitive edge across a number of industries. Moreover, the chapter discusses the obstacles and techniques connected with integrating social networking sites with organizational goals and procedures. By appreciating these features, companies may efficiently harness the power of social media to promote innovation and sustain their competitive edge in the age of technology.