Trends in Business Process Modeling and Digital Marketing: Case Studies and Emerging Technologies

Author(s): Nandini Deb, Ruhi Lal* and Deep Moni Gogoi

DOI: 10.2174/9789815274707124010010

People and Processes in Technological Development for Business Advancement in Indian Companies

Pp: 69-81 (13)

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Abstract

The dynamic landscape of Indian companies is characterised by the complex interaction between human capital, organisational processes, skilled employees, efficient workflows, and technological advancements. In today's rapidly changing business landscape, it is crucial to grasp the intricate relationship between people, processes, and technological progress. This understanding is essential for long-term business growth, especially as AI technologies continue to reshape the business ecosystem. The chapter aims to gain insights into the partnerships that influence the direction of technological advancements in Indian companies. The explorative study shall commence with an in-depth analysis of the role of skilled human resources in nurturing innovation and steering toward the direction of technological progressions. Investigating the challenges and opportunities posed by a diverse and rapidly evolving workforce, the chapter sheds light on the crucial role of talent acquisition, skill development, and leadership in shaping a conducive environment where technological advancements and workforce evolution complement each other.

Case studies are used as the methodology for analysis. A multiple case study approach was utilised. The cases were formulated through secondary data from advertisements, articles, blogs, and vlogs to delve into the depth of the research problem. By thoroughly analysing the cases, project management frameworks, and adaptive strategies used by successful Indian companies, this study offers valuable insights into how efficient processes drive innovation. The chapter delves into the complex connection between organisational processes and technological advancements. The central theme of the chapter revolves around the synergy between people and processes, accentuating the need for alignment and collaboration between diverse verticals and organisational frameworks. Real-life case studies of various industries demonstrate how successful Indian companies have steered the potential of their diverse workforce and optimized processes to acquire technological advancements and gain a competitive edge.

In conclusion, the chapter offers a comprehensive understanding of the elaborate web connecting people, processes, and technological innovations in Indian companies. The insights provided shall serve as a roadmap for organisations aiming to influence their human capital and streamline their processes to propel technological advancements and thereby derive sustained business growth in the evolving Indian business ecosystem.