Trends in Business Process Modeling and Digital Marketing: Case Studies and Emerging Technologies

Author(s): Arshiya Begum*, Arshi Naim, Praveen Kumar Malik and Asfia Sabahath

DOI: 10.2174/9789815274707124010008

Artificial Intelligence for Expanding Fintech Market and Securing Financial Stability: A Case Study Analysis of Selected Companies

Pp: 42-56 (15)

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Trends in Business Process Modeling and Digital Marketing: Case Studies and Emerging Technologies

Artificial Intelligence for Expanding Fintech Market and Securing Financial Stability: A Case Study Analysis of Selected Companies

Author(s): Arshiya Begum*, Arshi Naim, Praveen Kumar Malik and Asfia Sabahath

Pp: 42-56 (15)

DOI: 10.2174/9789815274707124010008

* (Excluding Mailing and Handling)

Abstract

The field of artificial intelligence (AI) stands out as the most rapidly advancing domain within computer science, exerting a pervasive impact across various service sectors that have harnessed its applications. The current study gives a comprehensive exploration of the overarching applications in financial services (FS), offering practical insights into its definition and application. Primarily qualitative in nature, the research does not involve statistical measurement for the analysis of the results. The study elucidates the significant advantages resulting from the integration of AI practices in the banking and financial sectors. To illustrate this, the study analyzes instances of AI applications in financial firms, presenting results derived from positive observations outlined in their balance sheets and annual reports. The transformative influence of AI extends benefits to the users and firms in the service industry. The research paper offers a clear reason for the positive applications of AI in enhancing decisions in financial management and in the development of the market.


Keywords: Artificial intelligence, Balance sheets, Financial stability, Financial services, Market development.

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