Abstract
SHS investigation development is considered from the geographical and historical viewpoint. 3 stages are described. Within Stage 1 the work was carried out in the Department of the Institute of Chemical Physics in Chernogolovka where the scientific discovery had been made. At Stage 2 the interest to SHS arose in different cities and towns of the former USSR. Within Stage 3 SHS entered the international scene. Now SHS processes and products are being studied in more than 50 countries.
Abstract
The objective of this study is to provide a comprehensive understanding of the importance of accurate target market identification for startups and to present effective strategies for market segmentation and audience targeting. This study is based on a descriptive evaluation of case studies in the Middle East region. The research findings highlight that startups with a clearly defined and well-targeted audience were significantly more likely to achieve high conversion rates and sustained growth. Startups that employed detailed audience personas and tailored their marketing communications accordingly saw marked improvements in brand engagement and customer acquisition. In conclusion, the study underscores the necessity for startups to invest in precise audience targeting and market segmentation for successful business setups.
Keywords:
Marketing strategy, Market segmentation, Startups, Target audience.
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Authors:Bentham Science Books