Abstract
Many small and medium-sized enterprises (SMEs) today exploit big data
despite having insufficient resources to do so. The literature is clear that huge
corporations throughout the world are increasingly adopting Big Data Analytics as a
means of gaining a strategic edge. However, the literature shows that SMEs are not
using this technology to its full potential due to factors including a lack of experience
and the associated costs. The goal of this article is to examine the difficulties SMEs
have when utilizing big data in Africa. The study's findings pointed to a lack of
funding, clear information, complicated data, advanced big data analytics tools, reliable
infrastructure, compelling business propositions, clear data privacy and culture norms.
Big data analytics by SMEs help them face and overcome obstacles and reap the
benefits of BD to boost their competitive edge and, ultimately, the economy of their
country and Africa as a whole.