Abstract

Many small and medium-sized enterprises (SMEs) today exploit big data despite having insufficient resources to do so. The literature is clear that huge corporations throughout the world are increasingly adopting Big Data Analytics as a means of gaining a strategic edge. However, the literature shows that SMEs are not using this technology to its full potential due to factors including a lack of experience and the associated costs. The goal of this article is to examine the difficulties SMEs have when utilizing big data in Africa. The study's findings pointed to a lack of funding, clear information, complicated data, advanced big data analytics tools, reliable infrastructure, compelling business propositions, clear data privacy and culture norms. Big data analytics by SMEs help them face and overcome obstacles and reap the benefits of BD to boost their competitive edge and, ultimately, the economy of their country and Africa as a whole.