Abstract
This book chapter mainly discusses how Macro Business Simulation applies
to healthcare products. Due to the COVID-19 pandemic, hand sanitizer is a necessity to
minimize the spread of the COVID-19 virus to the public. To the best of the authors’
knowledge, the International Association of Business Management Simulation
launched macro business simulations over the past few years across academic
institutions, firms, and training bodies. Macro business simulation games become
emerging educational tools due to the growth of online learning pedagogy and the
emergence of innovative educational concepts. This book chapter mainly identifies the
key elements of macro business simulation, expected students’ learning outcomes, and
the key structures of macro business simulation. Hand sanitizer is also used as an
illustrative example to investigate how healthcare products integrate into the macro
business simulation platform.
Keywords: Macro business simulation, Healthcare products, Hand sanitizer, International Association of Business Management Simulation.
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