Technology Enterprise Business Models: A Handbook For The Post Pandemic Era

Author(s): Joosung J. Lee * .

DOI: 10.2174/9789815179484123010006

Technology-Service Convergence for Value Innovation and Social Welfare

Pp: 37-44 (8)

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  • * (Excluding Mailing and Handling)

Abstract

SHS investigation development is considered from the geographical and historical viewpoint. 3 stages are described. Within Stage 1 the work was carried out in the Department of the Institute of Chemical Physics in Chernogolovka where the scientific discovery had been made. At Stage 2 the interest to SHS arose in different cities and towns of the former USSR. Within Stage 3 SHS entered the international scene. Now SHS processes and products are being studied in more than 50 countries.

Abstract

In this chapter, we will discuss the notion of value innovation and its importance for the PSS business models, while differentiating the areas of red and blue oceans heavily based on the winning idea of the Blue Ocean Strategy proposed by Chan Kim and Renée Mauborgne in 2004. The chapter will also overview the main strategies for getting started with value innovation for firms through differentiation. Finally, the concept is to be put into practice through the review of case studies of firms and organisations that have engaged in value innovation through redefining market boundaries.

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