Abstract

COVID-19 has created the final push required for learning by/with Technology in higher education. Many institutes were already trying to offer higher education with Brick and Mortar kind of models using the various options starting from Audio-Video, E-learning, MOOCS, Virtual classroom, etc. The focus of offering higher education from the institute's (our) point of view is slowly shifting to their (millennials) point of view, meaning; providing education in the way and the place the (Millennials) wants to learn. Hence, understanding Millennials as consumers first and offering the education perhaps the same way (as consumers) could be the starting point. Later on, and after finding their specific learning abilities/requirements, one can develop a customized model of millennials' learning, combining the basic consumer model plus the student model. People-based marketing approach and multichannel approach of retailing come under the former, i.e., millennials as (consumer) learning models.