Global Emerging Innovation Summit (GEIS-2021)

Author(s): Ravi Prakash*, Shalabh Dwivedi, Sudarshan Sharma and Jasvinder Pal Singh

DOI: 10.2174/9781681089010121010060

A Study of CRM Solution Using Salesforce

Pp: 502-511 (10)

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Abstract

SHS investigation development is considered from the geographical and historical viewpoint. 3 stages are described. Within Stage 1 the work was carried out in the Department of the Institute of Chemical Physics in Chernogolovka where the scientific discovery had been made. At Stage 2 the interest to SHS arose in different cities and towns of the former USSR. Within Stage 3 SHS entered the international scene. Now SHS processes and products are being studied in more than 50 countries.

Abstract

Customer Relationship Management (CRM) is a cloud-based technology that helps businesses to interact with their customers and potential customers. CRM makes easy access to shared computing resources with less management effort. Salesforce is an advanced and efficient CRM Solution. In this paper, we are discussing cloud computing, features of a good CRM tool, Salesforce as a CRM solution, analysis of Salesforce growth with other CRM providers, and the Salesforce CRM in COVID 19 insight. This paper aims to provide an extensive study of CRM using Salesforce and to substantiate the efficiency of Salesforce with other CRM providers like Adobe, Microsoft, and Oracle, etc.

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