Abstract

The present work highlights how AI can enhance the personalized cosmetic experience based on the digitalization of make-up by consumers, the selection of perfect product characteristics and optimization of new cosmetic products on the basis of big data. Moreover, the different AI technologies applied in cosmetics have also been presented in a concise manner. Cosmetic companies are advancing and are expected to be even more advanced in the future. The present work could provide a new direction in the development of an AI algorithm approach for cosmetic companies’ development and for building a database for cosmetic applications.

Keywords: Artificial intelligence, cosmetic digitalization, beauty industry, cosmetic product, skin guidance, big data.